BIS record '2003/1/258'

BibTeX

@inproceedings{BIS:2003/1/258,
  author        = {Antonio Boccalatte and
                   Ernesto Montaldo and
                   Roberto Sacile},
  title         = {A Decision Support System for Customer Relationship Management Strategies: an agent-based negotiation approach},
  year          = {2003},
  session       = {General BIS},
  pages         = {75--80},
  crossref      = {BIS:2003/1},
  bibsource     = {BIS, http://bis.kie.ue.poznan.pl/biblio/},
  abstract      = {In the last few years new computer-based applications have been increased in complexity, and one of the main efforts is the research of computational systems that are able to work autonomously in distributed and dynamic environments. Software agents can be included in this research area, and because their features they are applied in several fields also including e-business applications. Among the activities of an enterprise there is the necessity to customize products and information in relation to the different needs of the customers. Customer Relationship Management is used to tackle this kind of problem. The proposed approach concern with the need of an enterprise to evaluate and rank several customers in relation to the behavior that they have toward the enterprise, delegating autonomous self-motivated agents, which are able to negotiate to each other, to manage customers’ information in order to mediate between customer and enterprise requirements.}
}

  
@proceedings{BIS:2003/1,
  editor        = {Witold Abramowicz, Gary Klein},
  booktitle     = {BIS 2003, 6th International Conference on Business Information Systems, Poznań, Poland, 4-6 June 2003},
  title         = {BIS 2003, 6th International Conference on Business Information Systems, Poznań, Poland, 4-6 June 2003},
  publisher     = {Department of Information Systems, Poznań University of Economics},
  isbn          = {83-916842-1-0},
  year          = {2003},
  bibsource     = {BIS, http://bis.kie.ue.poznan.pl/biblio/}
}