=========================================================================== CALL FOR PAPERS =========================================================================== 1st Workshop on Social Business Computing (SBComp 2012) in conjunction with 15th International Conference on Business Information Systems (BIS 2012) Vilnius, Lithuania May 21-23, 2012 /bis2012/wscfp.php?ws=sbc2012 =========================================================================== Deadline for submissions: April 13, 2012 (deadline extended) =========================================================================== The social Web induces dramatic changes in how business is conducted. Business in recent years has changed dramatically compared to the pre-social Web environment. The social Web denotes the use of the Web technologies to interconnect people; it encompasses how websites and software are designed and developed in order to support and foster online social interactions. Social networking sites such as Facebook and Twitter as well as collaborative tools such as wikis and blogs enable people and organizations to maintain a persistent relationship with each other. These new interaction possibilities are dictating dramatic changes in how companies run their business. In a hyper-connected global business environment, competition is more unpredictable and diverse; the social customer, employee, supplier, and partner each have a voice and the means to use his/her voice at scale.
The proposed workshop will deal with novel research approaches, concepts, technologies, applications and studies that address aspects of social business computing that systematically engage constituent members of the business ecosystem (employees, customers, partners and suppliers) in ways that maximize co-created value for the ecosystem.
TOPICS OF INTEREST * Recommender systems and information filtering and retrieval algorithms and tools for harvesting social intelligence for business value * Community mining and analysis to drive sales * Customer referrals and purchase influence analysis in social networks * Consumer behavior analysis in social networks * Customer relationship management in social networks * Interactive and one-to-one marketing based on social relations * Supporting communities of customers, in which they can help each other solve problems with products * Creating ad hoc teams to address unanticipated problems in operations * Identifying influencers to get the word out about new products in marketing * Improving company’s reputation management in order to timely address problems by taking into account what the public thinks * Monitoring and tracking customer participation in social media * Techniques such as crowdsourcing to stimulate customer participation and encourage the generation of new ideas and suggestions that shift the focus of the enterprise towards the consumer needs * Business analytics and mining techniques for facilitating competitive analysis, generating customer analytics such as customer profiling and demographics * Customer journey modeling and analysis * Supporting promotion planning and impact assessment * Social networking algorithms for leveraging complex relationships between content, people and organizations that surface through social applications * Discovering partner organizations for possible cooperation and identifying new peers in the business network neighborhood * Contextualisation/personalization of applications and services * Policies for the use of social business services, management of processes, etc. * Architectural issues of social business applications. How do new tools for social business relate to given IT environments in organisations? * Organisational cost/benefit of social business adoption * Trust and security related issues * Challenges and approaches for user involvement * Business models for monetizing social networks SUBMISSION * Long papers: max. 12 pages * Work-in-progress reports: max. 6 pages * Demo papers: max. 4 pages Papers must be submitted in PDF format according to Springer LNBIP template available from http://www.springer.com/computer/lncs?SGWID=0-164-6-791344-0. Submission system is available at https://www.easychair.org/conferences/?conf=sbcomp2012. Papers approved for presentation at SBComp 2012 will be published in BIS 2012 workshop post-conference proceedings, as a volume in Springer's Lecture Notes in Business Information Processing (LNBIP) series. BIS 2012 Workshops proceedings will be distributed to BIS 2012 participants in October 2012 by regular mail. WORKSHOP FORMAT At least three Programme Committee members for each submission will review the manuscript (Blind), assess the relevance of its research goals, expected contributions to the workshop’s goals, and – altogether – its potential to stimulate creative discussions. The workshop will start with a welcome session where a distinguished PC member will present an overview of the workshop goals and research directions. The workshop will mainly consist of several topical streams; topical streams might cover aspects such as social CRM, business analytics, social SCM, etc. Stream topics shall be selected such that the balance is guaranteed between theory and practice, as well as between social and business computing research. Each stream will mainly consist of moderated paper presentations. At the end of each stream, the stream moderator will summarise the outcome of the stream, outlining the core ideas and/or technologies brought forward for addressing certain issues, and summarising arguments that support or contradict research hypotheses. Moreover and if time permits, we will allow breakout sessions for provocative discussions about hidden problems and non-recognized opportunities. At least one author of each paper needs to register for the conference for the paper to be included in proceedings. Workshop participants will be also invited to take part in the BIS conference and other BIS workshops. IMPORTANT DATES * April 13, 2012 (deadline extended) - submission deadline for papers * April 27, 2012 - notification of acceptance/rejection * May 4, 2012 - submission of final papers * May 21-23, 2012 - the workshop ORGANIZERS * Institute of Communication and Computer Systems, Greece (http://) * University of Piraeus, Greece (http://) CHAIRS * Dimitris Apostolou * Yiannis Verginadis PROGRAM COMMITTEE * Esteve Almirall, ESADE, Spain * Frederic Amblard, CNRS-IRIT, France * Darco Anicic, FZI, Germany * Dimitris Apostolou, University of Piraeus, Greece * Ansgar Bernandi, DFKI, Germany * Efthimios Bothos, Institute of Communication and Computer Systems, Greece * Fred Durao, University of Aalborg, Denmark * Charalambos Magoutas, Institute of Communication and Computer Systems, Greece * Pierre Maret, University of Jean Monnet, France * Gregoris Mentzas, National Technical University of Athens, Greece * Claudia Müller-Birn, Freie University, Germany * Sarwat Nizamani, University of Southern Denmark, Denmark * Benjamin Satzger, Vienna University of Technology, Austria * Jerzy Surma, Warsaw School of Economics, Poland * Yiannis Verginadis, Institute of Communication and Computer Systems, Greece ===========================================================================