Biography
Mark Breier is an author, investor, Internet
veteran, and marketing expert. His recent book, The 10-Second
Internet Manager: Survive, Thrive & Drive Your Company
in the Information Age is a quick-read book full of practical
tips on how to build businesses beyond their limits. His entertaining,
highly anecdotal presentations reveal strategies for bringing
the fast pace and productivity secrets of old and new economy
companies into any business, large or small, to accelerate
growth.
Mr. Breier is managing partner of Fast Angel Ventures, an
angel fund that invests and advises in technology start-ups.
He publishes a popular monthly e-newsletter of "10-second
tips" to help managers cope with issues such as email,
meetings and branding. He is a member of the Chairman's Council
of Conservation International, dedicated to preserving the
world's biodiversity through science and economic cooperation.
He also serves on the boards of ecFood, a supplier to the
food industry and MultiDigit, Inc., a developer of technology
that streamlines data input into cell phones.
Mr. Breier served as president and CEO of Beyond.com, where,
in his first year, he helped propel it to one of the top 10
e-commerce sites, with a market capitalization of more than
$1 billion, and $250 million in financing. In his second year,
as the investor wave moved away from consumer (B2C), Mr. Breier
lead the troops in transforming Beyond into an Internet infrastructure
company.
Before Beyond, Mr. Breier led another Internet trailblazer,
Amazon.com, as vice-president of marketing. There he was a
key player in Amazon's hyper-growth to 1+ million customers
and 1,000+ employees. Mr. Breier was the impetus behind the
ingenious marketing campaigns that included funny radio ads
- Is the Pentagon (or Rose Bowl) big enough for Amazon.com's
books? Of course not. His innovative promotions included advertising
themes such as "Would you like to write a book with John
Updike?"
Mr. Breier's traditional business acumen was developed as
vice-president of marketing at Cinnabon Corporation and as
a group brand manager with Dreyer's/Edy's Grand Ice Cream.
His role in market research advertising and trend analysis
helped make Dreyer's the leading premium ice cream. Mr. Breier
has also held brand management positions at Kraft Foods, Inc.
and General Mills, Inc. He holds a bachelor's in economics
from Stanford University and a master's in business administration
from the Stanford Graduate School of Business.
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