1^st Workshop on Social Business Computing (SBComp 2012)

in conjunction with
15th International Conference on Business Information Systems (BIS 2012)

Vilnius, Lithuania
May 21-23, 2012

Deadline for submissions: April 13, 2012 (deadline extended)

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The social Web induces dramatic changes in how business is conducted. Business in recent years has changed dramatically compared to the pre-social Web environment. The social Web denotes the use of the Web technologies to interconnect people; it encompasses how websites and software are designed and developed in order to support and foster online social interactions. Social networking sites such as Facebook and Twitter as well as collaborative tools such as wikis and blogs enable people and organizations to maintain a persistent relationship with each other. These new interaction possibilities are dictating dramatic changes in how companies run their business. In a hyper-connected global business environment, competition is more unpredictable and diverse; the social customer, employee, supplier, and partner each have a voice and the means to use his/her voice at scale.

The proposed workshop will deal with novel research approaches, concepts, technologies, applications and studies that address aspects of social business computing that systematically engage constituent members of the business ecosystem (employees, customers, partners and suppliers) in ways that maximize co-created value for the ecosystem.

Topics

• Recommender systems and information filtering and retrieval algorithms and tools for harvesting social intelligence for business value
• Community mining and analysis to drive sales
• Customer referrals and purchase influence analysis in social networks
• Consumer behavior analysis in social networks
• Customer relationship management in social networks
• Interactive and one-to-one marketing based on social relations
• Supporting communities of customers, in which they can help each other solve problems with products
• Creating ad hoc teams to address unanticipated problems in operations
• Identifying influencers to get the word out about new products in marketing
• Improving company’s reputation management in order to timely address problems by taking into account what the public thinks
• Monitoring and tracking customer participation in social media
• Techniques such as crowdsourcing to stimulate customer participation and encourage the generation of new ideas and suggestions that shift the focus of the enterprise towards the consumer needs
• Business analytics and mining techniques for facilitating competitive analysis, generating customer analytics such as customer profiling and demographics
• Customer journey modeling and analysis
• Supporting promotion planning and impact assessment
• Social networking algorithms for leveraging complex relationships between content, people and organizations that surface through social applications
• Discovering partner organizations for possible cooperation and identifying new peers in the business network neighborhood
• Contextualisation/personalization of applications and services
• Policies for the use of social business services, management of processes, etc.
• Architectural issues of social business applications. How do new tools for social business relate to given IT environments in organisations?
• Organisational cost/benefit of social business adoption
• Trust and security related issues
• Challenges and approaches for user involvement
• Business models for monetizing social networks

Submission

• Long papers: max. 12 pages
• Work-in-progress reports: max. 6 pages
• Demo papers: max. 4 pages

Workshop format

Important dates

• April 13, 2012 (deadline extended) - submission deadline for papers
• April 27, 2012 - notification of acceptance/rejection
• May 4, 2012 - submission of final papers
• May 21-23, 2012 - the workshop

Organizers

• Institute of Communication and Computer Systems, Greece
• University of Piraeus, Greece

Chairs

• Dimitris Apostolou
• Yiannis Verginadis

Program Committee

• Esteve Almirall, ESADE, Spain
• Frederic Amblard, CNRS-IRIT, France
• Darco Anicic, FZI, Germany
• Dimitris Apostolou, University of Piraeus, Greece
• Ansgar Bernandi, DFKI, Germany
• Efthimios Bothos, Institute of Communication and Computer Systems, Greece
• Fred Durao, University of Aalborg, Denmark
• Charalambos Magoutas, Institute of Communication and Computer Systems, Greece
• Pierre Maret, University of Jean Monnet, France
• Gregoris Mentzas, National Technical University of Athens, Greece
• Claudia Müller-Birn, Freie University, Germany
• Sarwat Nizamani, University of Southern Denmark, Denmark
• Benjamin Satzger, Vienna University of Technology, Austria
• Jerzy Surma, Warsaw School of Economics, Poland
• Yiannis Verginadis, Institute of Communication and Computer Systems, Greece